Terms of service

Overview This website is operated by GuardUp, a brand owned and operated by DKCR Holdings LLC. Throughout the site, the terms “we,” “us,” and “our” refer to GuardUp and its parent company. By accessing or using this website, you agree to abide by these Terms of Service, which govern your use of our site and Services. If you disagree with any part of these Terms, you may not access our site or use our Services.

Section 1 - General Conditions & Legal Compliance By using this site, you confirm that you are at least the age of majority in your state or province of residence. Assumption of Responsibility: By purchasing products from GuardUp, you agree that you are fully responsible for understanding and complying with all applicable local, state, and federal laws regarding the purchase, possession, and use of self-defense products (including, but not limited to, pepper spray, personal alarms, and tactical pens). GuardUp is not responsible for any legal consequences arising from your purchase or use of these items. You must not transmit any harmful code such as viruses or worms. A breach or violation of these Terms may result in immediate termination of your access to our Services.

Section 2 - Accuracy and Completeness of Information While we aim to provide accurate and updated information, we do not guarantee that all content on this website is complete, accurate, or current. Any reliance on the information provided on this site is at your own risk.

Section 3 - Products and Services Certain products may be available exclusively online and in limited quantities. We reserve the right to discontinue any product or Service at any time. We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region, or jurisdiction.

Section 4 - Pricing and Billing Prices are subject to change without notice. We reserve the right to limit or cancel orders at our discretion. If changes or cancellations occur, we will notify you via the email provided. You agree to provide complete and accurate purchase information to facilitate order processing.

Section 5 - Refunds and Returns Due to the safety and liability concerns surrounding self-defense tools, all sales are final. We do not offer refunds, returns, or exchanges for buyer's remorse. Please refer to our official Refund & Return Policy for full details, including instructions for items damaged in transit.

Section 6 - Optional Tools and Third-Party Links We may provide you with access to third-party tools “as is” without warranties or representations. Your use of such tools is entirely at your own risk. Third-party links on this site may direct you to external websites not affiliated with us. We are not responsible for their content, accuracy, or any transactions made on these third-party platforms.

Section 7 - Intellectual Property All content on this site, including text, graphics, logos, and images, is the property of GuardUp, DKCR Holdings LLC, or its licensors and is protected by applicable intellectual property laws. You may not reproduce, duplicate, or exploit any part of the site without our express written consent.

Section 8 - User Submissions By submitting feedback, suggestions, or other materials to us, you grant us the right to edit, copy, publish, or distribute them without restriction.

Section 9 - Limitation of Liability (READ CAREFULLY) We do not guarantee uninterrupted or error-free operation of our Services. Self-Defense Liability: GuardUp and DKCR Holdings LLC make no warranties or guarantees regarding the absolute effectiveness of any self-defense product sold on this site. Under no circumstances shall GuardUp, DKCR Holdings LLC, its directors, officers, employees, affiliates, agents, or suppliers be liable for any injury, loss of life, legal action, direct, indirect, punitive, or consequential damages of any kind arising from your use, misuse, or inability to use the products purchased from our site.

Section 10 - Indemnification You agree to indemnify, defend, and hold harmless GuardUp and DKCR Holdings LLC from any claims, lawsuits, losses, or demands (including attorneys' fees) made by any third party due to or arising out of your breach of these Terms, your violation of any law, or your misuse of our products.

Section 11 - Termination These Terms remain in effect unless terminated by you or us. We reserve the right to terminate your access to our site or Services without prior notice if you breach these Terms.

Section 12 - Governing Law These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the State of New York, United States.

Section 13 - Modifications to Terms We reserve the right to update or modify these Terms at any time. Changes will be effective immediately upon posting. Your continued use of our website constitutes acceptance of these changes.

Section 14 - Contact Information Questions about these Terms of Service should be directed to us at: GuardUp (DKCR Holdings LLC) 

Email: support@guardup.store